The Journey of K-pop Music from Local to Global Trends

The Korean entertainment industry is experiencing very rapid development. One of the products from the Korean entertainment industry that is in great demand by young people is pop music or better known as K-pop. Increasingly significant technological developments are one of the factors that make K-pop even more desirable, which leads to the Korean Wave or Hallyu. K-pop music is growing rapidly in the global music industry. When viewed from its history, K-Pop was first born with the emergence of a boy group called “Seo Taiji and Boys” in 1992. By carrying out a blend of rap, rock, and techno genres as their musical identity. The emergence of Seo Taiji and Boys was responded to with great enthusiasm by young Koreans at that time. The popularity of Seo Taiji and Boys inspired Lee Soo-man to set up an entertainment agency to give birth to new boy groups and girl groups. The agency created by Lee Soo-man is known as SM Enterta...