The Journey of K-pop Music from Local to Global Trends

 

    The Korean entertainment industry is experiencing very rapid development. One of the products from the Korean entertainment industry that is in great demand by young people is pop music or better known as K-pop. Increasingly significant technological developments are one of the factors that make K-pop even more desirable, which leads to the Korean Wave or Hallyu.

    K-pop music is growing rapidly in the global music industry. When viewed from its history, K-Pop was first born with the emergence of a boy group called “Seo Taiji and Boys” in 1992. By carrying out a blend of rap, rock, and techno genres as their musical identity. The emergence of Seo Taiji and Boys was responded to with great enthusiasm by young Koreans at that time.

    The popularity of Seo Taiji and Boys inspired Lee Soo-man to set up an entertainment agency to give birth to new boy groups and girl groups. The agency created by Lee Soo-man is known as SM Entertainment. Lee Soo-man with SM Entertainment created a new celebrity. They look for superior seeds from a young age and then train them until they are "perfect" before finally being introduced to society.

    We cannot separate the success of the K-pop industry from the role of the South Korean government in its country's artists. In addition, social media also plays a big role in the success of K-Pop. Music industry players even call social media the best way of international marketing. Now K-Pop has been recognized by other countries around the world. This success had a huge impact on South Korea. South Korea's entertainment, culture, and tourism sector seemed to explode and usher in a new era for the world community.

    It is undeniable, we now live in the era of K-Pop which is a global phenomenon. There are several factors that make K-pop very popular among the world community. Even though fans from other countries may not understand the meaning of the songs sung by their idols. If we pay attention, every song performed by idol K-pop has a different dance and theme. The clothes worn by idols also look very "eye-catching" which successfully hypnotizes everyone, especially the millennial generation. Apart from that, the visuals of idols are also the main attraction of K-pop music. It cannot be denied, no matter how good the music is, the singer's physical appearance is also a parameter of the group's popularity. Because people who have attractive visuals usually easily attract the attention of fans.

    Through K-Pop, music lovers are treated to a complete package, starting from creativity, and entertainment, to the faces of handsome and beautiful characters. Therefore K-Pop music is very popular with the world community, especially among young people.